Social media drives offline sales.

Adapting your SEO strategy to include social networking can present a huge, untapped opportunity.

Social media can multiply your SEO impact. Spreading virally by online word-of-mouth, news about your business and it offers can reach far and wide, creating ripples that self-perpetuate and strengthen your brand.

Overlooking social media can harm your brand and reputation, lower your revenue, and hurt not just your SEO, but your entire business.

Many search users research online, but make their purchases offline.

Google presents these searchers with locally relevant results. Local business review sites rank well in specific geographic areas, and can drive more people into stores. Social media is constantly evolving. Working with a social media consultant can help you prioritize tasks and devise a tactical plan to utilize the medium to maximum effect. That alone will make the difference between achieving mediocre results and delivering outstanding value to dominate your niche for years to come. Social media creates long-lasting synergy. Ripples set off by social media interactions can create positive (or negative) perceptions far afield — and the impact will linger long after the initial event or action has ended.